Cynthia Kraft is the driving force behind Family Branch and Root, specializing in psycho-genealogy to help individuals unlock their potential through the power of ancestral wisdom. With a robust background in psychology and a lifelong passion for genealogy, she combines her deep understanding of human behavior with her expertise in family history. She believes that by uncovering the generational patterns and influences that shape us, we can break non-beneficial cycles and embrace our true identities. Her unique approach integrates storytelling, psychology, and genealogical research to guide clients on a transformative journey of self-discovery.

Her personal experiences of growing up amidst religious and familial narcissism give her a profound understanding of identity struggles and emotional challenges. Overcoming these obstacles herself, she now empowers others to harness the strengths within their family lineage for personal growth and emotional well-being. She is passionate about helping individuals reconnect with their roots and believes that understanding your ancestry can be a powerful tool in shaping your future. Through personalized coaching, workshops, and genealogical research, she offers her clients a pathway to healing, empowerment, and self-awareness.